JULY 2016 - TODAY
DESIGN STRATEGIST AT
WE ARE EXPERIENCE: A GLOBANT COMPANY | NEW YORK
FEBRUARY - MAY 2016
STRATEGIC INNOVATION DESIGNER AT MJV TECHNOLOGY & INNOVATION | NEW YORK
Devised a customized strategy for MJV to expand internationally, especially in New York state.
Developed an understanding of how Gamification and other design techniques can support change management.
STRATEGIST AT BEE CREATIVE STRATEGY | NEW YORK
Co-founded a creative strategy company with my colleagues from the MS program at Parsons. BEE holds a strong belief in the power of seven determined and diverse personalities coming together and creating innovative solutions to real life problems and challenges.
JUNE - AUGUST 2015
HEAD OF TECH INNOVATION AT BLUE CLOUD VENTURES | NEW WORK
Coordinated the development of an APP focused on facilitating the communication among the Fund’s network.
My main role was to develop the wireframe: strategy & concept. I also coordinated the redesign of the new website.
DECEMBER 2011 - JULY 2014
ACCOUNT EXECUTIVE AT OGILVY GROUP, WPP | RIO DE JANEIRO
Gained vast experience with Shopper & Trade Marketing while being part of teams that created campaigns for Coca-Cola, SC Johnson and BAT (Souza Cruz). Led the SC Johnson account across multidisciplinary teams of account management, strategic insight and creative development. Led several British American Tobacco (BAT) projects, which putt me in touch with a different type of communication model given the restrictions of the category.
SEPTEMBER 2010 - DECEMBER 2011
INTERN AT DPZ PROPAGANDA, PUBLICIS GROUP | RIO DE JANEIRO
Managed the Coca-Cola Brazil account for the Corporate Marketing team, among other clients. Coordinated campaigns from beginning to end that aired in multiple media channels (newspaper, magazines, open TV and cable).
PARSONS, THE NEW SCHOOL - NEW YORK, USA
Master in Science in Strategic Design and Management
AUGUST 2014 - MAY 2016
A rigorous, industry-focused program that prepares students to create, manage
and lead design process-driven organizations in a complex global economy.
PONTIFÍCIA UNIVERSIDADE CATÓLICA - RIO DE JANEIRO (PUC-RJ)
Bachelor in Social Communication - Advertising & Marketing | Graduated in 2012
JULY 2008 - DECEMBER 2012 | Best private University in Brazil (source: Datafolha 2012)
Coordinated and lead the production of the centennial exhibition of David Ogilvy
as class monitor. Supervised the development and implementation of student's ideas.
Main project developed during the course: DAVID OGILVY CENTENNIAL EXHIBITION
ESCOLA ALEMÃ CORCOVADO - DEUTSCHE SCHULE CORCOVADO
One of the best international private schools of Rio de Janeiro | Graduated in 2007
Studied in a german school called Deutsche Schule Corcovado from kindergarten to graduation.
German diplomas acquired during thta period: ZDP - Zentrale Deutschprüfung | DSD 1 Deutsches Sprachdiplom Stufe I
InDesign and Illustrator | PROFICIENT
Key Note and Power Point | ADVANCED
These tools are mainly used to design presentations and for data visualization.
PORTUGUESE | native language
ENGLISH | fluent
GERMAN | proficient
SPANISH | beginner
RIO EU AMO EU CUIDO
2011 | RIO DE JANEIRO
Participated as volunteer in charity projects with a movement that aims to improve the lives of the citizens of Rio de Janeiro.
Click here to see the video about the movement and some of the projects I was part of.
DESIGN THINKING BOOTCAMP | DESIGN GYM
JULY 2015 | NEW WORK
/ Cover the five phases of design thinking, giving a background into the theory and practice of each step.
PRODUCT MANAGEMENT BOOTCAMP | GA
JULY 2014 | NEW WORK
/ Understand users and analyze the market to build a product that is both desirable and viable.
/ Create a roadmap and effectively manage communication with all stakeholders.
/ Develop metrics to measure your success.
SOCIAL MEDIA BOOTCAMP | GA
JULY 2014 | NEW WORK
/ Get an overview of the social media landscape.
/ Understand the different types of social media platforms available and how they are used.
/ Analyze case studies.
BRANDING | TEMPLO
MAY 2014 | RIO DE JANEIRO
/ Course about how brands were developed and positioned, the process behind it, the strategic approach and discussion of best cases.
NEW WAYS OF THINKING | PERESTROIKA
APRIL - JULY 2013 | RIO DE JANEIRO
/ Course about Design Thinking, design methods and study of different business models.
MISSA | PERESTROIKA
CLASS OF 2012 | RIO DE JANEIRO
CHORA PPT | PERESTROIKA
JUNE 2011 | RIO DE JANEIRO
/ A course that teaches how to make impactful presentations, 100% focused on concepts that cater to any type of platform.